Touch Fun Points
“Touch Fun Points” is a membership points exchanging service launched by Touchmedia, which leveraging high interactive rate of Touchmedia, combining wechat service account and e-commerce service platform, to convert interactive clicks into points, and exchange e-coupons via QR code scanning, thus creating an innovative mobile consuming closed-loop mode.
Effective Transformation “Passengers-Members-Consumers”
1. Increase passengers’ preference via Touchmedia through “entertainment need”, so as to transform taxi passengers to Touchmedia loyal members
2. Integrate e-commerce partners’ services, brings “ready-to-buy” mobile consumers
3. Stimulate passengers to do online shopping，effectively transform members into brand consumers