Touchmedia is China’s first in-taxi interactive media offering charging service. Passengers can charge their phone via the interactive screen with their own cable. From the consumer’s view, one of the biggest differences between new media and traditional media is its friendly services. Based on this knowledge, “In-Taxi Charger” service that Touchmedia launched aims to facilitate passengers and maximize the value of a brand at the same time.
“In-Taxi Charger” service has two types: “180 seconds fast charging” (simply plug in and charge) and “unlimited charging” (passengers have to firstly follow Touchmedia wechat service account, secondly scan the QR code on the screen to obtain the charging password and thirdly input the password in order to use the unlimited charging service ).
Passengers- Oriented, Create Value for Advertisers
1. Phone charging service is urban professionals’ “essential need"
2. Deliver brand image more effectively and artfully via this kind of dual screen intercation.